COSMETICS IN TÜRKIYE

With more than 86 million inhabitants, a young and connected population, and a middle class seeking increasingly high-quality products, Turkey is now one of the most dynamic markets for cosmetic and beauty products.

In recent years, the sector has recorded strong growth, driven by changing consumption habits, the rise of e-commerce and the development of an increasingly efficient local industry. With more than 13,000 registered companies, including over 700 producers, and exports exceeding USD 2 billion in 2025, Turkey has become a true regional production and distribution hub.

Skin care, dermocosmetics, hair care, fragrances and make-up are among the main market drivers. Turkish consumers are increasingly looking for products that combine efficacy, safety, naturalness and affordability, while interest in organic products, anti-ageing care, men’s cosmetics and baby-care products continues to grow.

Despite the development of its production base, Turkey remains dependent on imports for a large share of its ingredients, active ingredients and packaging. As Turkey’s long-standing leading supplier, France benefits from strong awareness and a solid brand image. French products are widely recognized for their quality, efficacy and capacity for innovation.



Between consumer potential, industrial capabilities and openness to international partnerships, Turkey offers a particularly attractive environment for companies in the cosmetics sector.

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