Advantis Conseils
Strategic partner of your growth in the Turkish market since 2003
FAQs

How can Advantis help me succeed in Türkiye?
At Advantis, we guide you step by step to achieve your commercial and industrial development in Türkiye: analyzing the market and validating your strategy, finding and qualifying the right local partners, securing your regulatory and administrative processes, and managing the setup or expansion of your operations with comprehensive operational support.
Since 2003, our multicultural team has tailored each solution to your specific needs so you can progress efficiently and without wasting time in the Turkish market.
Discover our clients’ testimonials : Case studies
How do you identify reliable distributor partners in Türkiye?
We combine on-the-ground monitoring, sector analyses, and direct interactions to select the most serious and suitable distributors for your business and needs. We verify their business model, reputation, commercial/technical network, and confirm alignment with your objectives.
The result: you collaborate with reliable, operational partners who are truly capable of supporting your development in the Turkish market.
Explore further : Local partnerships: your gateway to success in Türkiye
Do you provide ready-made lists of partners?
No, we do not offer pre-established partner lists. As each project is unique, we systematically conduct a comprehensive market screening, along with a detailed identification and qualification of relevant players.
This tailored approach allows us to target the partners best suited to your offering and ensure effective, relevant support.
Discover our approach : Partner qualification
Which sectors do you operate in?
We support companies across all sectors of activity. Thanks to a proven methodology and a strong local network, we are able to operate even in the most complex and regulated environments in Türkiye.
Explore opportunities by sector: Why Türkiye
What are the steps to establish a subsidiary in Türkiye?
Setting up a subsidiary in Türkiye involves several key steps:
- Defining the appropriate legal structure (Joint Stock Company, Limited Liability Company, etc.)
- Preparing the articles of association and necessary documents
- Registering with local authorities
- Opening a bank account and depositing the capital, followed by tax and social security registration
- Depending on your activity, specific authorizations or licenses may also be required.
At Advantis, we support you at every step, from project structuring to operational launch, enabling you to establish your presence quickly, in compliance, and without administrative complexity.
Explore further : Setting a subsidiary in Türkiye: process, benefits and pitfalls to avoid
What is “portage salarial” and how can this solution help me?
Portage salarial (or Employer of Record - EoR) allows you to develop your activity in Türkiye without creating a local entity. In practice, Advantis employs a dedicated professional on your behalf (salesperson, business developer, etc.) and manages all administrative, legal, and payroll aspects.
This solution enables you to test the market quickly, limit risks, and reduce structural costs, while remaining fully focused on your business development. It’s a flexible and secure approach to start or accelerate your presence in Türkiye.
Explore further : Portage in Türkiye : The solution to get started
What sets Advantis apart from other payroll outsourcing providers in Türkiye?
At Advantis, payroll outsourcing goes beyond simply processing salaries. We provide a full-service support package, including assistance with business travel, hotel bookings, transportation, and handling administrative formalities for your hired employees (visas, permits, official documents).
With us, your team receives turnkey operational support, allowing them to focus on growing your business in Türkiye with complete peace of mind.
Discover our approach : HR umbrella company services
Can Advantis teams prospect on my behalf in Türkiye?
Yes. Advantis teams handle your entire commercial prospecting in Türkiye from start to finish. This includes identifying targets, making initial contact, qualifying leads, and arranging qualified B2B meetings.
Discover our approach : Outsourced sales force
Why outsource my sales activities to Advantis teams?
Outsourcing your sales activities to Advantis gives you immediate access to a local network, experts on the Turkish market, and a proven methodology—without the need to set up a presence in Türkiye.
We handle prospecting, lead qualification, negotiation, and follow-up, while providing you with measurable, concrete results. This approach saves you time, reduces risks, and accelerates your growth in the Turkish market.
Explore further : Boost your sales in Türkiye without local infrastructure: Choose Outsourced Export Prospecting
Can you help find suppliers in Türkiye?
Yes—this is actually Advantis’ core expertise. We assist our clients in identifying and selecting suppliers in Türkiye. Each search involves a thorough market screening followed by a detailed RFI qualification (industrial capabilities, certifications, partner reliability, etc.) and an RFQ (request for quotation).
Our goal is to connect you with manufacturers that truly meet your technical and commercial requirements.
I want to export directly to Türkiye. What are the main taxes applied there?
The main import taxes in Türkiye are customs duties and VAT (KDV).
- Customs duties: These vary depending on the type of product and its origin. Under the customs union with the European Union, many industrial products benefit from reduced or even zero duties.
- VAT (KDV): Generally ranges from 1% to 20% and is applied to the value of the imported product.
- Other possible taxes: Some products may be subject to additional taxes (ÖTV – Special Consumption Tax, administrative fees, etc.).
It is essential to carefully analyze your product category (customs code) to determine the exact taxes and optimize your export strategy to Türkiye.
How can Advantis support my industrial setup in Türkiye?
Industrial setup involves establishing and structuring a production activity while optimizing legal, logistical, and commercial aspects.
At Advantis, we manage and secure your project on a turnkey basis—from selecting the best mode of entry and analyzing the most suitable site, to evaluating local incentives and handling all administrative and regulatory procedures. We also provide operational support to ensure the effective implementation of your organization.
Our goal is to minimize risks, secure your setup, and accelerate the industrial and commercial growth of your business in the Turkish market.
Discover our approach : Establishment
Are there Organized Industrial Zones (OIZ) in Türkiye?
Yes, Türkiye has a highly developed network of Organized Industrial Zones (OIZ) that provide ready-to-use infrastructure for industrial companies, including roads, energy, communications, and other services that facilitate production and export.
There are currently around 392 OIZs across the country’s 81 provinces, with over 270 fully operational and the remainder under construction.
Are there Free Zones in Türkiye?
Yes, Türkiye has 19 Free Zones located across the country, designed to facilitate international trade and investment.
Free Zones are particularly strategic for companies looking to export from Türkiye, reduce customs costs, and benefit from a flexible framework for international trade.
I want to understand the taxes and customs obligations that apply to importing my products into Türkiye. Can you conduct a specific analysis for my project?
Yes, we can provide a comprehensive customs and regulatory analysis for your products in Türkiye. This includes:
- Applicable customs duties based on product type and HS code.
- Import VAT (KDV) and any other potential taxes (special consumption tax, administrative fees).
- Regulatory requirements and necessary certifications (approval, technical compliance, sector-specific standards).
This tailored analysis allows you to accurately anticipate import costs, plan administrative procedures, and secure your market entry in Türkiye.
Discover our approach : Market intelligence
What is the typical timeline for securing meetings in Türkiye?
On average, the first B2B meetings are arranged within 2 to 6 weeks, depending on the sector, the complexity of the offering, and the target (key accounts, distributors, manufacturers).
With a structured prospecting approach and an active local network, this timeline can be shortened, especially in dynamic or pre-qualified markets.
Do you assist with establishing a company in Istanbul or elsewhere in Türkiye?
Yes, we support our clients at every stage of establishing a presence and creating a subsidiary in Türkiye. This includes choosing the legal structure, handling administrative procedures, and setting up an effective commercial organization (recruitment, prospecting strategy, local partnerships). Our goal is to secure your setup while accelerating your growth in the Turkish market.
How do you handle multilingual negotiations in Türkiye?
Our local teams are fluent in Turkish, English, and French, ensuring smooth communication and preventing misunderstandings. Beyond language, we incorporate the cultural norms and negotiation practices specific to the Turkish market to secure discussions, build trust, and maximize the likelihood of closing deals.
What are the typical payment terms in Türkiye?
They vary by sector, often ranging from 60 to 120 days, with the option of B2B factoring.
It’s my first business trip to Türkiye, what should I be aware of?
For a first business trip to Türkiye, it’s important to anticipate certain aspects to maximize your chances of success:
- Relationships come first: Trust is built quickly but remains essential in B2B interactions.
- Punctuality and flexibility: Meetings are generally respected, but schedules can change.
- Communication: Favor clear, concrete, and business-focused messaging.
- Negotiation culture: Discussions may take longer and often require multiple exchanges.
- Language: English is commonly used in professional settings, but knowing Turkish is an advantage.
- Logistics: Plan your travel carefully, especially in a busy city like Istanbul.
Proper preparation and understanding local business customs help build trust and maximize the impact of your meetings.
Explore further : Keys to success in Türkiye : understanding the local market and its specificities
Living in Türkiye: What you need to know
Living in Türkiye offers an attractive quality of life, with a cost of living generally lower than in Europe, rich cultural diversity, and a dynamic environment.
Several aspects should be considered:
- Housing: Choose your neighborhood based on lifestyle and commute.
- Administrative procedures: Residence permit, visa, and local registration.
- Health and insurance: Access to public or private healthcare.
- Language and integration: Turkish is often needed for daily life, even though English is used in professional settings.
- Cost of living: Varies depending on the city and desired standard of living.
Proper preparation beforehand allows for a smooth relocation and helps you fully take advantage of the opportunities Türkiye offers, both personally and professionally.
Where to live in Istanbul?
The choice depends on your lifestyle, workplace, and budget, but some neighborhoods are particularly popular with expats and professionals:
- Beşiktaş (European side): Central, vibrant, and close to business districts—ideal for an active lifestyle.
- Şişli (European side): Business hub with numerous offices, shops, and easy access to transport.
- Kadıköy (Asian side): Lively, more relaxed, and valued for its quality of life.
- Üsküdar (Asian side): Residential and family-friendly, with beautiful views of the Bosphorus.
- Sarıyer (European side): Upscale, green, and perfect for families seeking tranquility.
Our Solutions

Market intelligence
To evaluate the potential, validate the feasibility of your project, define the penetration strategy and your local business action, we bring our multi sectoral competence in market intelligence.

Partner Qualification
We offer you a safe and optimised approach and facilitate your expansion strategy by partnering with the best and right associate (agent, distributor, importer...).

Outsourced Sales Force
We become your sales force, in a temporary or permanent basis, to be as close as possible to your customers.

HR Umbrella Services
Take advantage of our HR support and focus on your business development without any commercial structure cost with our Employer of Record (EoR) solution.

Establishment
To sustain and secure the success of your investment, we pilot your operation with a turnkey management.

External Growth
From screening to due diligence and from strategy analysis to negotiation, we support you in exclusivity and confidentiality.

Industrial Sourcing
In order to optimise your costs, we manage the strategic alliances with Turkish suppliers from the RFI to SOP phases within complex and multicultural matrix environments and thus secure your suppliers in Türkiye.

Economic Intelligence
We define a coherent strategy by taking into account the specific issues related to the local market, the characteristics of your product or the legislation and the specific regulatory requirements of your sector.

Collective Solutions
Advantis provides solutions for your members and customers, animates and participates at your events about Türkiye and offers you a tailored assistance for your business trips.






