At Advantis, we guide you step by step to successfully develop your commercial and industrial activities in Türkiye: analyzing the market and validating your strategy, identifying and qualifying the right local partners, securing your regulatory and administrative procedures, and managing the turnkey creation of your subsidiary or production facility. Since 2003, our multicultural team has adapted every solution to your specific needs to secure and sustain your business development in the Turkish market.

Discover our clients’ testimonials : Case studies

Türkiye has historically been an inflationary economy and has experienced high inflation for several years, combined with strong exchange-rate fluctuations and high interest rates. Despite this environment, the country continues to demonstrate strong economic resilience thanks to its export-oriented policy and its efforts to strengthen attractiveness for international investors in order to support foreign currency inflows. In addition, various tax, accounting, and financial mechanisms are available to secure your investment and limit the impact of inflation on your operations.

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We begin with an in-depth screening of potential partners, followed by a discreet first approach to pre-qualify the companies. We then conduct a detailed qualification process to identify the most relevant and motivated partners aligned with your specifications. Each potential partner is assessed based on precise criteria such as commercial network, technical expertise, business model, reputation, and market positioning. The result: a shortlist of qualified and reliable partners already established in the market and ready to support the development of your sales in Türkiye.

Explore further : Local partnerships: your gateway to success in Türkiye

For more than 23 years, we have supported and managed over 610 projects in high-potential sectors across Türkiye. This experience has enabled us to build strong connections within numerous private and institutional ecosystems. We also rely on a local network of affiliated experts, allowing us to address the regulatory challenges specific to each industry. Thanks to our field experience and solid local network, we operate both in traditional sectors and in complex or highly regulated environments.

Explore opportunities by sector: Why Türkiye

Setting up a subsidiary in Türkiye involves several key steps:

• Conducting a strategic analysis to determine the appropriate legal structure (Joint Stock Company, Limited Liability Company, etc.)
• Preparing the articles of association and necessary documents
• Registering with local authorities
• Opening a bank account and depositing the capital, followed by tax and social security registration

Depending on your activity, specific authorizations or licenses may also be required.

At Advantis, we support you at every stage, from project structuring to operational launch, enabling you to establish your business quickly, compliantly, and without administrative complexity. We can also manage the legal and administrative operations of your subsidiary after its creation.

Explore further : Setting a subsidiary in Türkiye: process, benefits and pitfalls to avoid

"Portage salarial" or Employer of Record (EoR) services in Türkiye are particularly well suited for companies that want to establish a rapid local presence without investing in a local legal entity. In practical terms, this solution allows you to rely on a local or expatriate employee in Türkiye without having to manage the administrative, tax, and social security complexity yourself. This approach is especially useful for launching operations with a sales manager, a sourcing and procurement profile, or an after-sales service technician. It is a highly effective way to secure a local presence without structural investment.

Explore further : Portage in Türkiye : The solution to get started

At Advantis, payroll outsourcing goes beyond simply processing salaries. We provide a full-service support package, including assistance with business travel, hotel bookings, transportation, and handling administrative formalities for your hired employees (visas, permits, official documents).

With us, your team receives turnkey operational support, allowing them to focus on growing your business in Türkiye with complete peace of mind.

Discover our approach : HR umbrella company services

Yes. Advantis teams handle your entire commercial prospecting in Türkiye from start to finish. This includes identifying targets, making initial contact, qualifying leads, and arranging qualified B2B meetings.

Discover our approach : Outsourced sales force

Outsourcing your sales activities to Advantis gives you immediate access to a local network, experts on the Turkish market, and a proven methodology—without the need to set up a presence in Türkiye.

We handle prospecting, lead qualification, negotiation, and follow-up, while providing you with measurable, concrete results. This approach saves you time, reduces risks, and accelerates your growth in the Turkish market.

Explore further : Boost your sales in Türkiye without local infrastructure: Choose Outsourced Export Prospecting

Yes—this is actually Advantis’ core expertise. We assist our clients in identifying and selecting suppliers in Türkiye. Each search involves a thorough market screening followed by a detailed RFI qualification (industrial capabilities, certifications, partner reliability, etc.) and an RFQ (request for quotation).

Our goal is to connect you with manufacturers that truly meet your technical and commercial requirements.

The main import taxes in Türkiye are customs duties and VAT (KDV).

• Customs duties: These vary depending on the type of product and its origin. Under the customs union with the European Union, many industrial products benefit from reduced or even zero duties.
• VAT (KDV): Generally ranges from 1% to 20% and is applied to the value of the imported product.
• Other possible taxes: Some products may be subject to additional taxes (ÖTV – Special Consumption Tax, administrative fees, etc.).

It is essential to carefully analyze your product category (customs code) to determine the exact taxes and optimize your export strategy to Türkiye.

Industrial setup involves establishing and structuring a production activity while optimizing legal, logistical, and commercial aspects.

At Advantis, we manage and secure your project on a turnkey basis—from selecting the best mode of entry and analyzing the most suitable site, to evaluating local incentives and handling all administrative and regulatory procedures. We also provide operational support to ensure the effective implementation of your organization.

Our goal is to minimize risks, secure your setup, and accelerate the industrial and commercial growth of your business in the Turkish market.

Discover our approach : Establishment

Yes, Türkiye has a highly developed network of Organized Industrial Zones (OIZ) that provide ready-to-use infrastructure for industrial companies, including roads, energy, communications, and other services that facilitate production and export.

There are currently around 392 OIZs across the country’s 81 provinces, with over 270 fully operational and the remainder under construction.

Yes, Türkiye has 19 Free Zones located across the country, designed to facilitate international trade and investment.

Free Zones are particularly strategic for companies looking to export from Türkiye, reduce customs costs, and benefit from a flexible framework for international trade.

Yes, we can provide a comprehensive customs and regulatory analysis for your products in Türkiye. This includes:

• Applicable customs duties based on product type and HS code.
• Import VAT (KDV) and any other potential taxes (special consumption tax, administrative fees).
• Regulatory requirements and necessary certifications (approval, technical compliance, sector-specific standards).

This tailored analysis allows you to accurately anticipate import costs, plan administrative procedures, and secure your market entry in Türkiye.

Discover our approach : Market intelligence

On average, the first B2B meetings are arranged within 2 to 6 weeks, depending on the sector, the complexity of the offering, and the target (key accounts, distributors, manufacturers).

With a structured prospecting approach and an active local network, this timeline can be shortened, especially in dynamic or pre-qualified markets.

Yes, we support our clients at every stage of establishing a presence and creating a subsidiary in Türkiye. This includes choosing the legal structure, handling administrative procedures, and setting up an effective commercial organization (recruitment, prospecting strategy, local partnerships). Our goal is to secure your setup while accelerating your growth in the Turkish market.

Our local teams are fluent in Turkish, English, and French, ensuring smooth communication and preventing misunderstandings. Beyond language, we incorporate the cultural norms and negotiation practices specific to the Turkish market to secure discussions, build trust, and maximize the likelihood of closing deals.

They vary by sector, often ranging from 60 to 120 days, with the option of B2B factoring.

For a first business trip to Türkiye, it’s important to anticipate certain aspects to maximize your chances of success:

• Relationships come first: Trust is built quickly but remains essential in B2B interactions.
• Punctuality and flexibility: Meetings are generally respected, but schedules can change.
• Communication: Favor clear, concrete, and business-focused messaging.
• Negotiation culture: Discussions may take longer and often require multiple exchanges.
• Language: English is commonly used in professional settings, but knowing Turkish is an advantage.
• Logistics: Plan your travel carefully, especially in a busy city like Istanbul.

Proper preparation and understanding local business customs help build trust and maximize the impact of your meetings.

Explore further : Keys to success in Türkiye : understanding the local market and its specificities

Living in Türkiye offers an attractive quality of life, with a cost of living generally lower than in Europe, rich cultural diversity, and a dynamic environment.

Several aspects should be considered:

• Housing: Choose your neighborhood based on lifestyle and commute.
• Administrative procedures: Residence permit, visa, and local registration.
• Health and insurance: Access to public or private healthcare.
• Language and integration: Turkish is often needed for daily life, even though English is used in professional settings.
• Cost of living: Varies depending on the city and desired standard of living.

Proper preparation beforehand allows for a smooth relocation and helps you fully take advantage of the opportunities Türkiye offers, both personally and professionally.

The choice depends on your lifestyle, workplace, and budget, but some neighborhoods are particularly popular with expats and professionals:

• Beşiktaş (European side): Central, vibrant, and close to business districts—ideal for an active lifestyle.
• Şişli (European side): Business hub with numerous offices, shops, and easy access to transport.
• Kadıköy (Asian side): Lively, more relaxed, and valued for its quality of life.
• Üsküdar (Asian side): Residential and family-friendly, with beautiful views of the Bosphorus.
• Sarıyer (European side): Upscale, green, and perfect for families seeking tranquility.