Video game market in Türkiye surpasses $1 billion in 2025

Türkiye’s gaming industry exceeded the $1 billion mark in 2025, reaching a total market volume of $1.01 billion after recording 25% annual growth, according to the latest Türkiye Gaming Sector Report released by Gaming in Türkiye MENA EU.

The report, prepared annually for the past decade, provides updated market data and key trends shaping the country’s gaming ecosystem, including player demographics, infrastructure developments and investment activity.

The industry had been valued at around $810 million in 2024. By 2025, it crossed the $1 billion threshold while expanding by 51.46% in Turkish lira terms compared with the previous year.

The findings reflect the rapid expansion of gaming consumption in Türkiye alongside rising internet penetration and a growing player base.

Nearly 50 million active players in Türkiye

The report shows that Türkiye’s large digital population continues to drive gaming demand.

Key figures from the study include:

• Around 77 million internet users across the country
• Internet usage rate of 90.9% among people aged 16 to 74
• Nearly 50 million active gamers nationwide
• Female players account for 46% of users, while men represent 54%

The data also indicates that improved internet access and infrastructure have strengthened the country’s gaming ecosystem and expanded market reach. Unlike previous years, the report did not publish a static list of local gaming companies. Instead, researchers analyzed the sector through metrics such as company numbers, platform distribution and city-based production clusters to reflect the ecosystem’s rapidly changing structure.

The study was published with sponsorship support from Billonga, Bogazici Ventures, Turk Telekom GAMEON, GPay, JAI Portal, Joygame, Joygame Select, KOCCA and Xsolla. It examines trends across esports, mobile, console and PC gaming, along with consumption habits and market dynamics.

Gaming industry enters new growth phase

Gaming in Türkiye MENA EU CEO Ozan Aydemir said the global gaming market has entered a new phase focused on depth and expertise rather than uncontrolled expansion. He noted that growth is no longer measured solely by attracting new users but by how strongly players remain engaged and how effectively companies manage gaming communities.

“On Türkiye’s side, while the infrastructure is strengthening, technically reaching the player is easier than ever, but the competition to win that player’s time and attention is more intense than ever,” Aydemir said.

He also stated that the investment climate has become more selective and strategic. According to Gaming Snapshot data based on Startups.watch investment figures, exits continued in 2025 despite cautious investment rounds, indicating that Türkiye’s long term potential remains strong.

Gaming experience reshaped

Aydemir said improvements in fiber access and broadband infrastructure, based on data from Türkiye’s Information and Communication Technologies Authority, have directly affected the gaming experience. He added that gaming now functions not only as digital content but as a combined experience built around access, services and community interaction.

According to the report, this transformation reflects broader changes in the global gaming industry, where user engagement, connectivity and community management play a central role in market growth.

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Source : Türkiye Today, February 18, 2026.