K-beauty : South-Korean brand Nacific arrives in Türkiye

The renowned Korean skincare brand Nacific has entered the Türkiye market. Known for its pure and natural ingredient approach, the global Korean skincare brand Nacific is now available to consumers in Türkiye. The brand’s local structure is managed by Korelle Kozmetik, while products will be offered through Rossmann Türkiye stores.

As one of the global players in K-Beauty, Nacific entered the Türkiye market through distribution by Korelle Kozmetik in partnership with Rossmann Türkiye. The brand positions Türkiye as one of its priority markets in its growth strategy across the EMEA region.

At a press conference held on February 26, 2026, Fatih Akşener, co-founder and chairman of Korelle Kozmetik, Jason Roh, CEO of The Skin Factory, Julie Sun, Overseas Business Division Director, and executives from Rossmann Türkiye shared the brand’s strategy for the Turkish market.

The K-Beauty segment, which has reached a global volume of USD 15 billion and maintains a steady growth trajectory, is supported by innovation, transparency of ingredients, digital marketing strength, and a consumer-focused product development approach. The Korean skincare philosophy, which emphasizes preventive care and multi-step routines rather than short-term solutions, plays a decisive role in establishing the category’s long-term presence. Today, with over 10,000 active brands, K-Beauty is positioned as an independent and strong global category.

Operating in more than 58 countries, Nacific generates over 80% of its revenue from international markets. Türkiye, with its young and informed consumer profile, organized retail infrastructure, and strategic location bridging Europe and the Middle East, plays a critical role in the brand’s regional scaling plans. The local setup in Türkiye, led by Korelle Kozmetik, integrates brand positioning, marketing, and distribution processes, while products reach consumers through Rossmann Türkiye’s store network and online channels.

Through this collaboration model, Nacific aims for long-term growth in Türkiye that goes beyond sales, encompassing brand investment, consumer education, and category development.

“We observed a significant gap"

"While the Korean cosmetics category is rapidly growing in Türkiye, there was a clear need for strong institutional structures and long-term brand management. We positioned Korelle Kozmetik precisely to meet this need. Nacific’s brand strength, scientific approach, ingredient transparency, and results-focused philosophy fit perfectly with our vision. By combining Nacific’s global power with Rossmann’s reliable retail infrastructure, we believe we can achieve sustainable growth in Türkiye. Our long-term goal is to make Korelle one of the most effective and influential players of Korean beauty in Türkiye,” explained Neslihan Niğiz Ulak, co-founder and vice-chair of Korelle Kozmetik.

Sustainable growth potential in Türkiye

Gülçin Uysal, Marketing and E-Commerce Group Manager at Rossmann Türkiye, added:

"The K-Beauty category has sustainable growth potential in Türkiye, just as it does globally. At Rossmann, we consider this category a strategic priority and aim to offer our customers the right brands with a reliable retail experience. Our goal is not just to follow the Korean beauty category, but to develop and own it. Nacific is particularly special for us as our first exclusive Korean skincare brand in Türkiye. Exclusive partnerships allow us to better position the brand, manage the consumer experience more closely, and strengthen trust. Moving forward, we will continue to expand the K-Beauty ecosystem with both global brands and private label products, contributing to the category’s growth."

“Our doors are open to all Korean brands meeting quality standards”

Yavuz Selim Taşkın, Purchasing Group Manager at Rossmann Türkiye, said:

"With its scientific approach, focus on natural ingredients, multi-step routines, and innovative formulations, K-Beauty is no longer just a trend—it has become a lasting skincare culture. We are proud to be one of the leading retail chains in Türkiye offering private label Korean skincare lines. We aim to bring strong Korean brands like Nacific, ready to invest in Türkiye, and leverage their expertise. Our doors are open to all Korean brands that meet Rossmann’s quality standards."

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Source : Marketing Türkiye, February 2026. Article translated by Advantis Conseils Turquie