Alcohol in Türkiye : an underestimated market, but rapidly evolving
February 23, 2026
Alcohol in Türkiye : an underestimated market, but rapidly evolving
Low per capita consumption, one of the highest tax burdens in the world, overwhelming beer dominance, booming wine and whisky imports.
The Turkish alcoholic beverages market is far more complex than it appears.
Did you know that:
- Türkiye consumes around 1.3 billion liters of alcohol per year
- Beer accounts for more than 87% of total volume
- Wine imports have increased by +311% since 2019
- Whisky imports almost doubled between 2021 and 2023
Between strong local production and the rise of premium imported spirits, the market is evolving rapidly.
Discover the key figures of Türkiye’s alcohol sector in this infographic.
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