The Turkish e-commerce market is experiencing explosive growth: online transactions reached TL 800 billion in 2022, representing a 488% increase compared to 2019. The Covid crisis accelerated the digitalization of retail, and the sector now has 548,688 merchant sites.



This growth is also driven by the population's enthusiasm for digital technology, which has become essential in the daily lives of Turks: over 71 million (83.4% of the population) have access to the Internet, consumers are increasingly acquiring smart devices, and e-consumers now prefer to use online channels rather than traditional distribution.