Italy's BolognaFiere strengthens its presence in the Turkish market

Following the success of the strategic partnership signed in 2025, Zoomark BolognaFiere Cosmoprof SpA and Petzoo Eurasia Ulusal Fuarcilik are taking their collaboration to the next level and embarking on a new milestone in their shared international growth journey.

This enhanced collaboration represents another important step in BolognaFiere Group’s long-term vision, which will see the Group launching a brand-new pet exhibition in Turkey from 2028, thanks to the support and well-renowned reputation of Ulusal Fuarcilik, Turkey’s leading exhibition organiser in the pet industry.

In the meantime, Zoomark will actively support Petzoo Eurasia’s international marketing and sales activities during the 2026 and 2027 editions of the exhibition, further strengthening the event’s global reach.

By joining expertise, international networks and market knowledge, Zoomark aims to create, with the strategic support of Petzoo Eurasia, an even stronger platform for exhibitors, buyers and industry professionals, fostering new business opportunities and facilitating access to one of the world’s most dynamic and fast-growing pet markets.

“The development of international exhibition platforms is a key pillar of BolognaFiere Group’s growth strategy,” commented Gianpiero Calzolari, President of BolognaFiere. “The strengthening of our cooperation with Ulusal Fuarcilik and Petzoo Eurasia reflects our commitment to investing in high-potential markets and building bridges between industries and communities. This new project will represent an important step in our internationalisation journey and further reinforce our role as a global connector for the pet industry.”

“We are proud to deepen our relationship with Zoomark and to embark on this new chapter together,” said Selçuk Çetin, CEO of Ulusal Fuarcilik and General Manager of Petzoo Eurasia. “The collaboration has already generated significant interest from international stakeholders and has confirmed the strategic importance of Turkey as a meeting point between Europe, Asia and the Middle East.”

“This new phase of collaboration demonstrates how meaningful partnerships can evolve into ambitious long-term projects,” said Luisa Bersanetti, Exhibition Manager of Zoomark. “Over the past years we have witnessed strong interest from companies looking to expand their presence in Turkey and the wider MENA region. By intensifying our support through international marketing and sales activities over the next two editions, we are laying the foundations for an even more international and interconnected platform that will pave the way to further evolutions.”

The announcement further reinforces Zoomark’s mission of connecting minds and shaping the future of the pet industry by creating international platforms that facilitate innovation, knowledge exchange and business development in high-potential markets around the world.

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Source : BolognaFiere Press Release, July 2026.