CarrefourSA strengthens its premium positioning in Türkiye

New Investment by CarrefourSA: Opens Its 60th Gourmet Store

CarrefourSA, a subsidiary of Sabancı Holding and the Carrefour Group, signed another major investment at the end of 2025. By adding a new store to its network of more than 1,250 locations across 77 provinces, CarrefourSA opened its 60th Gurme CarrefourSA store, once again demonstrating its strong ambition in the premium segment.

CarrefourSA, a subsidiary of Sabancı Holding and the Carrefour Group, carried out its final investment move of 2025. Centered on a premium food experience, the Gurme CarrefourSA Store opened on the Asian side of Istanbul during a ceremony attended by CarrefourSA CEO Kutay Kartallıoğlu and members of the executive board.

Continuing its investments, CarrefourSA reached more than 1,250 stores across 77 provinces by the end of 2025, including franchisees, thereby steadily strengthening its multichannel and segment-based growth strategy.

“We will continue value-added investments in 2026”

Expressing their pride in making a significant investment in the premium segment as the year drew to a close, CarrefourSA CEO Kutay Kartallıoğlu stated:

“CarrefourSA is taking an important investment step in our strategic growth journey. By closely following changing consumer expectations, we focus on value-creating concepts. With its carefully curated product range, exclusive flavors from world cuisines and gastronomy-focused shopping experience, Gurme CarrefourSA offers our customers a distinctive retail approach.

Through our gourmet stores, we both strengthen our presence in the premium segment and support our goal of profitable and sustainable growth. In this regard, we can confidently say that the investments we implemented throughout 2025 are the clearest indication of our long-term vision and our confidence in the retail sector in Türkiye. As we have done for 32 years, guided by our philosophy ‘Ne Lazımsa CarrefourSA’ (‘Whatever You Need, CarrefourSA’), we will continue to place customer experience at the center of our strategy in 2026 and carry the CarrefourSA difference to every location.”

Meeting All Household Needs with Gourmet Quality

Built on a total area of 650 square meters, the new store was designed with modern retail architecture. In addition to its wide product assortment, the store enhances customer experience with “Fast Checkout” points that offer quick and convenient shopping.

Among the fresh product categories—an essential part of the gourmet concept—stand out the butcher counter with meat prepared by expert butchers, daily fresh fish, a rich selection of delicatessen products, and fresh fruit and vegetable sections.

In addition, the store differentiates itself with a special product selection for consumers focused on healthy living, including those who prefer organic and vegan nutrition. The in-store coffee corner brings together a wide range of options, from world coffees to local flavors.

As part of CarrefourSA’s new growth strategy focused on pets, a dedicated “Petfood” area has also been introduced in the store. With its rich beverage selection, cosmetics, detergents and dry grocery aisles, Gurme CarrefourSA meets all household needs with “gourmet” quality.

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Source : Ekonomim, Décembre 30th, 2025. Article translated by Advantis Conseils Turquie