Senior Product Manager

Position: Senior Product Manager

Sector: Cosmetics – Dermocosmetics

Location:  Istanbul Europe - Bakırköy

Expected start:  June 2025

Employment type: Full time – on site

Contract type: permanent

Advantis Conseils is looking for a Senior Product Manager to support the new established subsidiary of Laboratoires SVR in Türkiye.

SVR is a leading dermo-cosmetic laboratory and a key player in the industry, part of the KRESK Group—a holding company that currently owns four brands (SVR, Lazartigue, Couvent Maison de Parfums, and Fill-MED) with 800 employees worldwide. These brands share a common commitment to eco-responsibility, with a well-defined CSR roadmap.

SVR’s mission is to meet all skin care needs for the entire family. Founded in France, the brand is also present internationally.

If you are looking for a professional and human adventure, don’t hesitate to apply! By joining SVR Türkiye, you will become part of a people-centric, dynamic, and challenging environment, full of learning opportunities.

Job description

Product Strategy & Development

• Define and implement the marketing strategy for the assigned product category in alignment with brand objectives.
• Conduct market research, competitive analysis, and consumer insights to identify trends and opportunities.
• Work closely with the sales team to develop go-to-market strategies and ensure product success
• Manage pricing strategy and margin mix with relevant teams

Marketing & Brand Management

• Develop and execute 360° marketing plans, including digital campaigns, in-store activations, and promotional strategies.
• Preparation of marketing plans, collaboration in budget planning and continuous supervision with regard to deviations
• Oversee product positioning, messaging, and storytelling to enhance brand visibility.
• Create compelling marketing materials (brochures, social media content, training guides) for internal and external stakeholders.
• Manage partnerships with KOLs, and influencers to promote brand awareness.

Performance & Business Analysis:

• Monitor and analyze sales performance, market trends, and consumer feedback to optimize marketing strategies.
• Track ROI of marketing campaigns and adjust plans based on data-driven insights.
• Prepare and present regular reports to senior management on product performance and market evolution

Collaboration & Teamwork:

• Work closely with cross-functional teams (R&D, sales, digital, supply chain) to ensure seamless execution of product launches and realization of marketing objectives.
• Coordinate with external agencies for the development of creative content and media campaigns.
• Plan and implement sales organization related part of the product introduction process (information management, documentation, trainings...) for the respective part of portfolio
• Keep sales and marketing team up-to-date with all product related issues, especially innovations

Required qualifications

• 4 years’ university degree
• Min 5 year experience in product management/brand development
• Strong analytical problem solving, communication and negotiation skills
• Growth mindset and results driven
• Innovative, ambitious, and able to take initiative
• Excellent communication skills in English, French is a plus
• Able to use MS Office applications at a good level

Please apply by e-mail with the customized subject

“ADV_ SPM_ENG_032025 Name, Surname” and send a resume with picture in English

Or apply here